How do you optimize your website?
With Google’s emphasize on user experience, optimizing your site has even become more important. A 2014 study by Conductor shows that organic search contributes to 64% of web traffic. Globally, 90% of organic traffic comes from Google. Over 67% of internet users will click on the first five search engine results. Most people will find you via a quick Google search. This means that optimizing your website is necessary if your visitors are going to find you. How do you optimize your site? According to Tangible Vagaries SEO you could do any of the following to help you along.
Content
Your content must be very relevant to the user’s search query. It must also be valuable and useful. While you need to include keywords for search engine optimization, you should not forget that it is humans who will read and engage with the content on your site. Write for them, and strike that tricky balance between search engine optimization and relevant, useful content. Google is moving towards long form content that answers the user’s questions.
Another crucial element of content is creativity. You can, for instance, capture your content as an infographic, video or visual guide. This way, your content will rank higher in search engine results.
Comments
As aforementioned, Google cares more about user experience. Do not turn your comments off. You need that vibrant community. It tells Google that users are engaging with your content. It must be relevant, useful and valuable. You may not want to remove spam comments. Get to see them first and make the ultimate decision. Adding the nofollow value to the comments will help Google to ignore erroneous links that may appear.
Location
Google’s results have become more localized. A smart way to boost your optimization efforts is via registering on Google My Business. Ensure that all your information is accurate, for instance, contact information, business category, and opening and closing times. The customer reviews that you will get here will also go a long way in your optimization efforts.
Social Media
You need to find where your target audience is and have a presence there. Interact with people in a friendly manner. Most importantly, add value to your interactions.
Get more serious about keywords
You need to use keywords more appropriately, not only on your landing pages but throughout the site. When you are doing keyword research, you need to get primary keywords, secondary keywords, and even keyword themes and families. The focus should be on user intent and ideas. You need to do keyword research regularly if you are going to stay relevant. Go for those keywords that you are more likely to rank high for. If your competitor is already ranking for a particular keyword, find another one where you can reign supreme.
Get rid of the loopholes
Some of the loopholes on your site could be the lack of a clear call to action causing people to leave without taking the intended action, poorly optimized meta descriptions creating a low click through rate, or irrelevant content resulting in high bounce rates. Identify your loopholes and get rid of them.
All in all
How do you optimize your website? This is a question that every business with an online presence has to grapple with regularly. Optimization techniques change frequently. You need to stay ahead of the game to survive. The constant research will ensure that you reap maximally from your optimization efforts.…
